It’s easy to look “creative” with full-page ads that allow for white space.
It arguably takes more creativity to create a compelling print ad within a small space.
Our clients don’t usually buy full page ads. Instead, our goal is to dominate the page through compelling graphics and generate maximum recall through a clear message.
Three to five seconds…..that’s how long it takes to read this sentence.
That’s also how long a billboard has to make its mark. (IF one is going the speed limit!)
Our outdoor is created to turn three to five seconds into top of mind awareness.
Television is arguably the best branding medium there is. Branding came from the old west. Identification marks were burned into livestock creating a permanent image that identified ownership. Burning your company’s image into the mind is what we do best, establishing ownership of increased market share.
Radio creates pictures no other medium can duplicate. Creative copy forms images in the imagination that no literal print or TV image could create. Listener involvement through the engagement of the mind’s eye is the key to successful radio.
Our objective with direct mail is to make our point between the mailbox and the trash can. If there is a longer route than that, we win even bigger.
Our pieces are designed so both sides communicate the “who” and “what” in such a way that they can’t be missed even by a casual sort through the day’s mail.
It is true that the fish are swimming in a new pond: the digital world. Along with more traditional media, our team understands all things digital. SEM, SEO, Adwords, Syncing Directories, maximizing social media impact…. it’s all within our wheelhouse. From pre-campaign analysis to ongoing analytics our Google-certified team is ready to fish.